We're not just building toilets. We're building dignity, awareness, and lasting behavioral change across India.
It all started with one powerful question
This question sparked a movement that would challenge conventional approaches to sanitation.
People want clean restrooms, but few feel responsible
Schools build toilets but skip hygiene education
Workplaces avoid restroom etiquette conversations
Infrastructure alone cannot create sanitation; awareness does. Building toilets is easy. Building habits requires education, empathy, and sustained effort.
While infrastructure grew rapidly, behavioral change lagged behind
We connect infrastructure with behavior, transforming construction projects into people's movements
The foundation of our behavioral transformation approach
We normalize discussions about toilets, removing stigma and shame through open dialogue and digital storytelling.
Clean habits are learned, not assumed. We teach sanitation as a life skill from schools to workplaces.
Cleanliness is a shared duty, not someone else's job. We inspire ownership at individual and organizational levels.
A toilet is more than a facility—it's a space of dignity. We celebrate maintainers and advocate for respectful policies.
A behavioral ecosystem for lasting change
Starting conversations that break stigma and normalize hygiene discussions
Teaching practical skills and habits through workshops and role-model programs
Making clean facilities reachable through technology and transparent systems
Creating systems that turn users into custodians through feedback and monitoring
Measuring transformation through data, stories, and sustainable outcomes
Technology, infrastructure, and education working in harmony
IoT-enabled smart restrooms with real-time monitoring, automated cleaning, and predictive maintenance systems.
Mobile platform helping users locate, rate, and review public toilets with real-time cleanliness ratings.
Awareness campaigns and educational programs driving cultural transformation around sanitation and hygiene.
Our integrated approach ensures continuous improvement
Smart infrastructure with IoT technology
Hygiene awareness and proper usage
Easy access through digital platform
Regular upkeep and monitoring
Continuous enhancement based on feedback
Every time we respect a toilet, we respect another human being.
Real change begins with the smallest actions—washing hands, flushing properly, leaving restrooms clean. But these simple acts carry profound meaning.
Join our movement and be part of the sanitation revolution